ABOUT REALSOM
Lead qualification built around the people who use it.
Realsom helps real estate teams respond to, qualify, and organize incoming inquiries before an agent takes over. The bot handles the repetitive first questions, the CRM keeps the context together, and the agent decides what happens next.
WHY REALSOM
Too much valuable time is spent on the same first questions.
Real estate teams receive inquiries from people at very different stages. Some are ready for a serious conversation. Others are still working out what they need.
Agents should not have to begin every conversation by manually collecting the same basic information. Realsom is being built to make that first stage more structured, while keeping the relationship and the decisions with the agent.
OUR APPROACH
Automation should prepare the conversation—not replace it.
Ask what matters
The bot follows the relevant path for a buyer, seller, landlord, tenant, or another type of inquiry and asks focused questions one at a time.
Keep the context together
The CRM organizes the answers, conversation history, missing information, and current lead classification in one place.
Leave judgment with the agent
The system prepares the information. The agent reviews the context, decides what deserves attention, and determines the next action.
WHERE IT STARTED
The same problem came up again and again.
The idea for Realsom began through conversations with friends and contacts who work in real estate. They repeatedly described the same pain point: valuable time was being spent reviewing incoming inquiries, repeating the same first questions, and working out which leads were ready for a serious conversation.
Not every inquiry is ready at the same time. But every person deserves a clear response, and every agent deserves enough context to decide where their attention is most useful.
THE TEAM
A small team that keeps listening.
Realsom was created in response to a recurring challenge raised by friends working in real estate: too much time was being spent on the same first questions.
We are building Realsom with a simple discipline: listen, test our assumptions, make the workflow clearer, and be honest about what the product can and cannot do.
Frederik
Andrea
WHERE WE ARE
Early-stage, focused, and open to feedback.
Realsom is still being developed. We are building the qualification bot and CRM step by step, with a focus on making the handoff between automation and the agent clear, useful, and responsible.
If your team deals with the same challenge, we would like to understand how you handle incoming inquiries today.